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Active Ready Collection By Secret Celebrity

Active Ready Collection By Secret Celebrity

The Secret Celebrity active ready collection is here! The shoes are being introduced for Holiday 2017; a more extensive collection will be available for Spring 2018.

Secret Celebrity is branching out into the active footwear market with a contemporary, “hip & chic’’ series of ankle booties and flats. Great fitting and comfortable, this collection features interesting pops of color and unique detailing.

“We are elated to present our new Secret Celebrity active ready collection launching for late fall 2017,” states Frank Cammarata, President & CEO of Camtrade Footwear.  “The shoes are memory-foam comfortable and great-fitting, as well as impeccably designed and detailed with fashion and function versatility in mind.  What’s more, the collection is available in sparkling, vibrant colors to truly excite our consumer.”

This collection, designed by Vanessa Bolieiro, sports dynamic and unique silhouettes in an extremely lightweight construction. The overall goal: to provide the ultimate in comfort  and style for today’s consumer.

It’s All in the Details

Chain detailing, stylish buckles, lace eyelets and pewter or gold-tone grommets add key fashion elements as do glamorous embellishments such as gold or bronze tip laces and bronze logo zippers. Color is an integral component. Look for merlot, chambray denim, beige, plum, stone, black and black & white checkerboard prints.

allura boot

Allura from new Active Ready Collection

Yet another advantage of the Secret Celebrity active ready collection line is affordability. The suggested retail prices range from $49.99 to $69.99, making these shoes accessible to a wide array of consumers. Styles run the gamut from tri-strap hi-top sneaker boots to padded slip-on sneakers to wedge nova suede ankle boots. Many of these “celestial” styles feature a concealed functional outer pocket, ideal for “stashing” keys, money or hair accessories.

The Stars are Aligned

The premise of the Secret Celebrity® brand, which was launched three years ago, revolves around the theme that every woman can be a celebrity or “star.” As a result, the actual shoe names in this debut collection make reference the concept of fate, divine intervention and secrecy.  Allura, a fashion wedge bootie with functional concealed outer pockets, pairs forward colors with gold tone hardware embellishments. Stella, a contemporary slip-on flat lined lavishly with memory foam, incorporates a scalloped “S” curve topline design with stunning gold, pewter or bronze eyelet. Serendipity, a hi-top sneaker boot with a “hidden” wedge heel, sports three ornamental buckles, concealing its functional outer pocket. This design differs from traditional sneakers due to the generous amount of memory foam cushioning. Kalypso, a striped multi-colored canvas slip-on sneaker, turns heads with its bright streams of color, posh memory foam and a tasteful outer pocket.


Stella from new Active Ready Collection

“Our Secret Celebrity active-ready collection manages to be both functional and on-trend, effectively merging form with fashion,” says Cammarata. “Details such as buckles, straps, chains, goring, bling and signature ornamentation combined with superb styling and eye-catching colors will truly capture the consumer’s interest. We’ve delivered a bit of whimsical curiosity into our shoe names as well.” He added, “ Our goal was to create a super cool collection of shoes!”


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